The books Escape from Freedom (author Erich Fromm), Mass Psychology of Fascism and the Sexual Revolution (Wilhelm Reich) maintain critical theory. But the most influential book of the Frankfurt School ever published is The Authoritarian Personality (Theodor Adorno). In it the economic determinism of Karl Marx and Friedrich Engels is replaced by cultural determinism. If the family is profoundly Christian, with the authoritarian head of the family as a father, you can expect that the children will become racists and fascists. When he "discovered" that fascism occurs in the patriarchal and healthy families, Adorno has now "identified" its natural habitat, traditional culture: "It is a well known hypothesis that susceptibility to fascism is a phenomenon that is most characteristic for the middle class, that it is "in culture" and that, therefore, those who most conform to that culture, will have the most prejudice." Adorno and the Frankfurt School cold-bloodedly claimed that individuals who grow up in healthy families are potential Fascists and National Socialists. In the mid sixties of the 20th century, those who opposed the revolution in universities, were proclaimed to be fascists. Since that time, the most effective weapon in the hands of Jewish occupiers was precisely the proclamation of a rival as a hater or mentally ill person. "If you want to challenge something that someone is doing. . . call him a mental person." Evaluating Studies on the prejudices of the Frankfurt School, of which the most famous was Adorno's The Authoritarian Personality, Christopher Lasch wrote: "The aim and the plan of the Study about prejudice dictated the conclusion that prejudice, rooted in the structure of the" authoritarian personality ", can be eradicated only if the American people are subjected to collective psychotherapy - if they are treated as if they were in a sanatorium for lunatics. "
Horkheimer, Adorno and other cultural Marxists realized that the road to cultural hegemony leads through psychological conditioning, rather than a philosophical discussion. To American children it could be made conditional that in schools, social and moral beliefs of their parents and families they reject as racist, sexist and homophobic, and to accept the new morality, Marxist. The schools openly said that it is less important that children learn facts or skills, but to leave school equipped to demonstrate "correct attitude".
However, the importance of schools (although still significant) in brainwashing young minds, soon overcame the new media: television, computers, movies and series. William Lind once wrote: "The entertainment industry. . . fully appropriated the ideology of cultural Marxism and kept repeating it, not only in teaching, but also in parables; strong women that beat up weak men, children who are wiser than their parents, corrupt priests who are cheated by the mocking homeless, blacks from the upper class who oppose the violence of whites from the lower class, firm homosexuals who lead normal lives. It's all made up, a reversal of reality !, but the entertainment media make it to appear realistic, even more than the world around us. "
During the fifties, the Frankfurt School lacked the personality that would spread ideas buried in the prose of Horkheimer and Adorno. There appeared the already mentioned Herbert Marcuse, who gave the answer to Horkheimer 's question: "Who will play the role of the proletariat in the future cultural revolution?" Marcuse had his candidates: the radical youth, feminists, black militants, homosexuals, the alienated, the socially incompetent, revolutionaries of the third world and all the other angry voices of the persecuted victims of Europe. That would be, according to Marcuse, the new proletariat to overthrow Western culture.
Marcuse believed that sex and drugs, among others, represent powerful weapons. Marcuse has recommended a general acceptance of the principles of pleasure. "Lets reject the cultural order in full and we will be able to create a world of "polimforne perversion''. When millions of children of the "baby-boom" started flooding schools and colleges, his time had come. Marcuse's books have become one of the best selling. He became one of the cult figures. During the student riots in Paris, in 1968, the rebels carried banners reading "Marx, Mao, Marcuse."
In the book One-Dimensional Man, Marcuse advocated educational dictatorship. In repressive tolerance, he sought a new "liberating tolerance", which carries "intolerance of movements on the Right and tolerance for movements on the Left."