It has exactly the opposite effect to the one intended
I don't know about that. Look at Milo and Neuf - it's certainly working on them. Maf seems like a more reasonable person, and instead accents his attacks on Russians being amoral. Maf I can appreciate, to some extent.
If you open Twitter, you can see the that there are pockets on both sides (pro-Russian and pro-Ukrainian) where people simply send each other only the most encouraging reports and discuss nothing at all that could be even slightly negative for their side.
They don't seem to care or understand that they are engaging in wholesale consumption of propaganda being pumped out by Ukrainian and Russian special services.
Most of these people do not live anywhere close to Ukraine or Russia. The internal Ukrainian and Russian social media narratives are much more sophisticated in comparison.
They project their own personalities and values onto the tapestry of this war, and have become somewhat like professional cheerleaders. Like Neuf and like Milo, this war is something entirely different to them than a brutal armed conflict in which hundreds perish daily. For some, it's an opportunity to prove their humanitarian credentials (American Democrats vs Republicans). For others, it's an opportunity to discuss European ideals, whatever the hell those are. Some are just clueless passengers that pick up on whatever seems to be the direction of least resistance.
The point is, this propaganda has a target audience and they consume it with great pleasure.
Some of these people have their entire being wrapped up in this war, and if something bad happens they get as upset as if their family dog died. I think these people must be mentally ill, or are experiencing some kind of challenges in their life - and so they live vicariously through Ukrainian or Russian victories on the battlefield. These people really scare me, and I am wary of engaging with them.
There's no real geographical split. In America and in Europe they exist on either side of the political spectrum. But also, and surprisingly for me, they also exist in Africa, South America, and South Asia.
The only real split is that almost none of them are Russian or Ukrainian.
I think the Ukrainian SBU/GUR, and the Russian FSB/GRU are not stupid and they are investing money and time into this because they see some kind of end value in it.
Less than 40 percent
Are you a professional comedian?