this BS creativity and ingenuity? ;)
Oh, Velund... I'm guessing it's because of such attitude that RuSSia is known as nothing more than a big petrol station... eh...
If you can change one letter and keep loyal customers, why make new brand and spend years to promote it? ;)
Because it's lame :) And it kind of shows that your nation sucks at such basic stuff... (and are lazy, I guess)
they're just taking over and copying Western stuff - both brands and products
And not only Western stuff. Also Polish fashion brands lol:
m.wirtualnemedia.pl/m/artykul/nowy-wlasciciel-otworzyl-rosja-reserved-jako-re-sinsay-jako-sin-a-mohito-jako-m-cropp-cr
Polish company LPP sold its clothes stores in RuSSia to the Chinese and they just cut the Polish fashion brands' names to first letters lol
So, now in RuSSia former Reserved stores are "Re", Sinsay - "Sin", Mohito - "M", Cropp - "Cr".
Before:

Now:

It works.
LPP was expanding fast in RuSSia and those "new" stores were still selling original clothes in 2022. But what about once they run out of original clothes? Will they create something of their own or copy Polish collections? 🤔
Velund, you live in Moscow, so I'm guessing there must be some shopping gallery with those stores - could you show us what clothes they're selling now? :D