Johnny boy, let me spell it out for you, nice and simple: A vote for Hillary/Kaine is a vote for common sense. A vote for Trump/Pence is a vote for what some have called (don't ask me to remember who though) "the jerk effect". The latter is what made Bush '41 a two-termer (longer probably without term limits) and what until recently made Chris Christie oh' sooooooo popular with much of the Middle American electorate nationwide. The old adage used to be, "Yeah, New York (burp -fart), but will they love 'em in Peoria?"
In order to communicate with the random John Q. Public, Hillary's gonna have to downshift big time and dumb down for folks out there to understand. If she continues talking common sense to a people who no longer remember, or care much, what it is, she'll lose ten fold:-)
She's got to focus on WINNING, not being super smart, the intellectual Wellesley valedictorian, or she'll turn off the country faster than you or I can say "Jack Robinson"!!
You see, unlike in Britain or most of Western Europe, NOBODY here in the US likes highbrow talk much these days, reality check!! We no longer wish to seem smuggly "above it all", but rather "the real common slob". Come across too highfalutin in nearly any aspect of daily US-life, the job, home, church etc; and you turn people off.
Sad but so. We would like it to be different, more as it once was, but it ain't and so Hillary is going to have to retrench... AND QUICK!!!!